Privacy Policy

Welcome to Tack Shop. Your trust is our most valued asset. This Privacy Policy explains how Tack Shop (“we”, “us”, or “our”) collects, uses, shares, and protects your personal information when you visit our website tackshop-uk.com. We are committed to handling your data with the same care, respect, and attention to detail that we apply to curating our collection of premium equestrian gear and inspiring children’s products.

We serve a global community of dedicated riders and families, from those perfecting their dressage test to parents nurturing a child’s first equestrian dream. Protecting your privacy is fundamental to our mission of providing a secure, simple, and reliable shopping experience.

1. Information We Collect

To process your orders, improve our service, and communicate with you, we collect information that you provide directly and data collected automatically.

• Personal Identifiers: Name, billing and shipping address, email address, and phone number.
• Payment Information: Payment method details (e.g., card type). Importantly, we never store your full payment card details on our servers. All sensitive payment data is handled exclusively by our certified, secure payment gateways (like PayPal).
• Transaction Data: Details of the products you purchase (from bridles and body protectors to children’s jods and toys), order history, and payment amounts.
• Account Data: If you create an account, we store your login details, saved addresses, and preferences to speed up your future checkouts—like your own stable management logbook.
• Technical & Usage Data: Through cookies and similar technologies, we collect IP address, browser type, device information, pages visited, and how you interact with our site. This helps us ensure our site works correctly and improves your browsing experience.
• Communication Data: Records of your communications with our customer care team.

2. How We Use Your Information

We use your data with the clear purpose of serving your equestrian journey and your family’s joy:

• To process and fulfil your orders, send dispatch confirmations and tracking links.
• To provide customer support and respond to your inquiries.
• To manage your account and provide a personalised shopping experience.
• To improve our website, product range, and overall service.
• To send you important service updates (e.g., order status). With your consent, we may send you information about new products, offers, or events that match your interests.
• To prevent fraud and ensure the security of our website and transactions.

3. Sharing and Disclosure of Information

We treat your information with the utmost respect and only share it under these specific circumstances:

• Service Providers: We share data with trusted partners who perform essential services for us, such as payment processing (e.g., PayPal, card networks), order fulfilment, delivery couriers, and IT support. These partners are contractually bound to protect your data and use it only for the services we request.
• Legal Obligations: We may disclose information if required by law, regulation, or legal process, or to protect the rights, property, or safety of Tack Shop, our customers, or others.
• Business Transfers: In the event of a merger, sale, or transfer of our assets, your information may be transferred as part of that transaction. We will notify you and explain your choices.
• With Your Consent: We will share your personal data with third parties when you have given us explicit consent to do so.

We do not sell, rent, or trade your personal data to third parties for their marketing purposes.

4. Data Storage and Security

Your data security is our priority. We are based in Peterborough, UK, and we store data on secure servers within the European Economic Area (EEA). When we transfer data to service providers outside the EEA, we ensure appropriate safeguards are in place.

We implement robust technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction. Every transaction on our website is safeguarded by industry-standard encryption technology (SSL), creating a secure tunnel for your data. Our team is trained in data protection, and access to personal data is strictly limited.

5. Your Rights and Choices

You have control over your personal information. Subject to applicable law, you may have the right to:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your personal data in certain circumstances.
• Restriction & Objection: Object to or restrict our processing of your data.
• Data Portability: Receive your data in a structured, machine-readable format.
• Marketing Preferences: Opt-out of marketing communications at any time by clicking the “unsubscribe” link in any email or contacting us.
• Account: You can update your account details or delete your account by logging in or contacting us.

To exercise these rights, please contact us at [email protected]. We will respond to your request in accordance with applicable data protection laws.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies. These are small text files placed on your device to:

• Ensure the website functions properly (e.g., remembering items in your basket).
• Understand how visitors use our site to improve performance and content.
• Provide a more personalised experience.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

7. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this page occasionally.